How it works

From your business name to a checked website

No blank page and no settings maze. You answer plain questions, your website takes shape in front of you, and a person from our UK team checks it before it goes live.

The SMEO builder on a desktop screen: Otis asks the next question in a floating card while the live preview shows Oak & Grain Joinery, a made-up example business
The same draft in the SMEO builder on a phone, with Otis's question open in a sheet over the preview

Step by step

Five steps. It saves as you go, so you can stop after any of them and come back.

01

Start with your name

Type your business name on this website and press Start building. Your name is already filled in on the first screen. No account, no card details.

02

Answer five short screens

What you do, where you work and who for, what visitors should do first (call, enquire, ask to book or visit), how it should feel, and the photos to start with. It saves as you go.

03

Check your pages and one homepage

We suggest your pages, then one homepage direction. The free direction is a demo made by our rules, not AI. Try another, undo, and approve it when it feels right. Personalised AI directions are being tested with invited accounts.

04

Shape it in the builder

Your approved homepage opens in the builder with Otis and the live preview. Tap any words to change them, with Undo and Redo, and check it on desktop, tablet and phone.

The SMEO builder on a desktop screen with Otis minimised, showing the live preview of Little Crumb Bakery, a made-up example business, in the Warm & personal look

05

Send it to the team

When it looks right, press Send to the team. Our team sets your website up on WordPress with Elementor from your design, then a person checks it before it goes live. It is a hands-on step, not an instant one, and nothing publishes on its own.

Once it is live: Studio

Studio is where you look after a WordPress website without going near wp-admin. Add and edit pages and blog posts, upload photos (location data is removed for you) and swap a picture on a page.

Edits to a live page wait on a private preview copy first. You check them on a review screen, press Publish, and Studio then checks the live page really shows the change.

Every feature, with its label

Saving, devices and other sensible questions

What happens if I close the tab?

Nothing is lost. The builder saves as you go, and your draft stays tied to this device.

Can I carry on from another device?

Yes. Copy your private link and open it there. Treat it like a key. We cannot email it to you yet, because email is not set up.

Can I undo an answer?

Yes. Every answer can be undone, and Undo takes Otis back to that question.

Can I use my own photos?

Not in the builder yet; that is planned. For now it uses licensed stock photos chosen to suit your business. In Studio, you can upload your own.

Who writes the words?

That is one of Otis's questions. Whatever you choose, you can change any text on the page by tapping it.

Ready when you are

Start with your business name. No account and no card, and nothing goes live until a person has checked it.

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