Starting designs

Starting designs, not a blank page

Pick a look and the preview switches straight away. Every starting design adapts to desktop, tablet and phone, and every word on it is yours to change.

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The SMEO builder on a desktop screen with Otis minimised, showing the live preview of Little Crumb Bakery, a made-up example business, in the Warm & personal look
Website for Oak & Grain Joinery, a made-up example business, previewed on a phone

Three looks, three example businesses

All three businesses are made up for these screenshots. The websites are exactly what the builder produced from their answers.

Top of the website for Oak & Grain Joinery, a made-up example business, in the Bold & confident look: a full-width photo with the header over it

Example business: joinery

Bold & confident

Oak & Grain Joinery, in Forest. Strong headlines, striking contrast and a full-width photo with the header sitting over it.

Top of the website for Little Crumb Bakery, a made-up example business, in the Warm & personal look with terracotta colours

Example business: bakery

Warm & personal

Little Crumb Bakery, in Terracotta. Softer colours, welcoming details and room for your story.

Top of the website for Harbour Light Photography, a made-up example business, in the Image-led look, led by a large photo with short text

Example business: photography

Image-led

Harbour Light Photography, in Ocean. Large images with concise words, so your work leads.

Six ways to start

Four looks to choose from, plus two for when you are not sure yet.

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Clean & modern

Clear sections, generous space and a confident introduction. Hard to go wrong with.

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Bold & confident

Strong headlines, striking contrast and prominent calls to action, with a full-width photo at the top.

Available now

Warm & personal

Softer colours, welcoming details and room for the story of your business.

Available now

Image-led

Large images and concise words. For work that is better seen than described.

Available now

Keep our current look

Already have colours and a style you like? Choose this to say so.

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Help me choose

Not sure? Choose this and ask the team to suggest a look.

Colours, fonts and layouts

Choose a colour palette (Forest, Ocean, Plum or Terracotta) or bring your own two colours. Colours are adjusted automatically so text stays readable.

Pick a font style: Clean and modern, Elegant editorial or Friendly. The home page has two starting layouts, Split hero and Statement.

Your website starts with four pages: Home, About, Services and Contact. Each page has its own search title and description.

Website for Oak & Grain Joinery, a made-up example business, previewed on a phone

Starting designs in Studio

Already have a WordPress website with Elementor? In Studio, Choose a look builds a new page in Bold & confident from your business details.

It uses Elementor's own native elements throughout, so the new page stays editable in Elementor, by you or by anyone you trust with it.

More about Studio

Try the looks on your own business

Type your business name, then switch between looks in the live preview. It costs nothing to try, and nothing goes live.

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